Professional photography of products means to render the product in its best form in order to capture its beauty and make it attractive to potential interested parties. Professional photography is an essential part of both your online presence and print especially when you interact directly with customers .
The right photos increase sales
90% of the information our brain receives is images. As a result, photos play a key role in the purchase of a product in the mind of a customer. A quality product photo highlights your image and creates a perfect first impression for your brand.
Photos should be a key element of your brand name
Your business image is something you need to keep in mind when making decisions like
- Your posts on social media
- The content of your site
- All your promotional moves
Professional photos are the ones that will increase the credibility of your brand, will create familiarity with the customer and will clearly give him a sense of the level of your products and services.
The 2 types of professional product photography
When it comes to professional product photography there are 2 different types.
Photography on White or other neutral background
In these photos there is only your product in different angles, we usually find them in e-shops and catalogs.
Photos with your product in use or Lifestyle photos
These are usually second photos in the presentation of a product, their purpose is to create in your customer the need to make a purchase or to show your products in use.